SEC v. Ulrik Debo (pump and dump, 2020)

Alleged — pending

These are allegations. SEC has filed an action; nothing in it has been proven, and the respondents have not been found liable. Everything described on this page is what the regulator alleges, not what a court has found. See our editorial policy.

✓ Checked against the primary document on October 2, 2026. The library's summary, tags and figures for this record were compared with the regulator's own document by an AI model (Claude) following written instructions, with sampled and disputed records read a second time. No lawyer has reviewed them. A checked record can still contain errors, and checked does not mean endorsed. See how we check records or report a correction.

Report an error in this record (sec-ulrik-debo-pump-and-dump-2020) by email

In January 2020 the Securities and Exchange Commission charged Ulrik Debo in the Southern District of New York with secretly controlling shell company Herbatech Life, Inc. through nominees in order to pump and dump its shares, and the U.S. Attorney announced parallel criminal charges. The SEC says it filed before any promotion began. The charges are allegations.

The record

What was ordered

Civil penalty

—

Disgorgement

—

Prejudgment interest

—

Total relief

—

Alleged gain

—

A dash means the release did not state a figure we could extract, not that the figure is zero. Penalty and disgorgement are stored separately so aggregates across the library do not double-count the same dollars.

What is alleged to have happened

the Securities and Exchange Commission announced this matter on January 3, 2020 as release LR-24705. The respondents named are Ulrik Debo (1 individual, 0 entities).

The complaint alleges Debo and others bought the dormant shell in 2019, installed a nominal CEO and shareholder, hired a marketer and planned to promote the stock and sell, while a November 2019 quarterly report hid his control. The release does not describe a custodianship, so this library does not tag shell hijacking. This library tags the matter as pump and dump and undisclosed control blocks.

The conduct is recorded against equities.

Non-monetary relief recorded: penny stock bar.

The release references a parallel criminal proceeding. Where a criminal case exists, the civil and criminal outcomes are recorded separately, because they resolve on different standards of proof.

This matter is at the allegation stage. Nothing in the regulator's filing has been proven, and the respondents are entitled to the presumption that it has not been. This page will be updated if the matter is resolved, dismissed or withdrawn.

What technique is this, and how does it work?

This action is tagged with 2 techniques in our taxonomy. The tagging is ours: regulators charge statutory provisions, not technique names, so the mapping is an editorial judgement described in our editorial policy.

• Pump and dump — see how it works, what statute it engages, and every other action tagged the same way.
• Undisclosed control blocks — see how it works, what statute it engages, and every other action tagged the same way.

Timeline

1. 2020-01-03 Litigation release published

Primary documents

Everything on this page derives from the documents below. Where our summary and the primary document disagree, the primary document is right.

• SEC litigation release

The linked release is a work of the United States government and is not subject to copyright. Our summary and narrative above are our own writing.

Related actions

Other actions in the library sharing at least one technique tag with this one.

Record added September 10, 2026. If this matter has since resolved, been withdrawn or been dismissed, we want to know: submit a correction.